About Us
Passionate | Committed | Cutting Edge | Goal OrientedJulie Davis Friend
Founder | CEO
Most business owners know where they want to go, but getting there? That’s the hard part. That’s where Julie and eFriend Marketing come in.
She didn’t build eFriend Marketing to just “do marketing.” She built it to solve real business problems, the kind that keep smart entrepreneurs up at night. With over 20 years of high-level experience across global business, marketing, technology, and sales, Julie helps companies navigate growth with clarity, confidence, and purpose.
At eFriend, Julie and her team act as more than just consultants. They are trusted allies, embedded in the day-to-day of their clients’ journeys. Their mission: turn complexity into clarity, waste into efficiency, and good intentions into measurable results. Whether it’s positioning a brand for acquisition, rebuilding after crisis, or simply unlocking a next-level growth strategy, eFriend’s approach is deeply personal, highly strategic, and always rooted in long-term impact.
Your Strategic Guide to
Sustainable, Intelligent Growth
Julie’s clients don’t come to her for buzzwords or short-term wins. They come to her when ready to grow wisely, scale with strength, and build something that lasts. Her belief? Business health is just as important as business growth. That’s why eFriend strategies focus on sustainability, resilience, and TRUST, because that’s what true success is built on.
Julie brings an exceptional pedigree, including past roles with global leaders like Nielsen Marketing Research, Marketing Corporation of America, and MasterCard Worldwide. She’s also lived the entrepreneurial life firsthand, as a consultant and a successful franchisee. It is this dual perspective that makes her both visionary and pragmatic.
She is a committed community builder and mentor. She’s served on nonprofit boards, industry organizations, and for eight years as the public member of the MRFC Board for the International Association of Registered Financial Consultants. Whether advising a larger corporation or counseling a local startup, Julie brings the same principles: deep listening, data-informed decisions, and a fierce commitment to her clients’ goals.
If you’re looking for a marketing partner who’s as invested in your success as you are, someone who blends strategic intellect with integrity, clarity, and care, you’ve found her.
Strategic. Sustainable. Built Around You.
Cathy M. Poturny
Strategic Consultant
Cathy M. Poturny doesn’t do safe, and she doesn’t do average. With 25+ years in the marketing trenches, she’s the one business owners call when they’re tired of spinning their wheels and ready to grow with clarity and conviction. From the ground up, she builds brands that demand attention — and deliver results.
Brand Builder. Growth Instigator. Straight Shooter.
She launched Creative Canvas Media to cut through the noise and complexity of small business marketing. Her mission? Simplify the strategy, streamline the systems, and keep the spotlight where it belongs — on revenue, retention, and real growth. She turned chaos into structure and guesswork into precision.
Then came Cigar Box Marketing*, Cathy’s unfiltered zone of genius. This is where she built her no-BS reputation as the “badass cigarina,” her words, own it. She crafts messaging that bites, funnels that convert, and campaigns that punch above their weight. No jargon. No filler. Just strategy that sticks and brands that win.
Now, as a Strategic Consultant at eFriend Marketing, Cathy brings that same fire to teams ready to scale. She doesn’t hover from the sidelines, she embeds, listens between the lines, and fixes the disconnects you didn’t even know were costing you. She’s equal parts tactician, operator, and creative force, and she knows how to turn momentum into movement.
Working with Cathy isn’t for everyone. It’s for brands ready to stand up, stand out, and start playing to win.
Cathy is the Founder and Chief Marketing Strategist of Cigar Box Marketing.
A division of eFriend Marketing that focuses on the cigar and pipe tobacco industries.
eFriend Marketing + Cigar Box Marketing
Unfiltered. Strategic. Built to Grow.
Rebecca F. Cachapero
Strategy Partner
A graduate of Norwich University, with a B.S. Summa Cum Laude in Communications, Rebecca, more commonly referred to as “Bones,” joined the team in the capacity of Strategy Partner. Using a consultative sales approach, she focuses on building our client base. Through the implementation of eFriend Marketing’s traditional and digital solutions, she helps local businesses to achieve their highest brand potential. Rebecca is responsible for maintaining client contact and profiles to ensure satisfaction and strong consumer-business relationships.
Rebecca also brings creative services to the table, including photography services, and content creation.
I am an avid drinker of tea. My favorite font is Times New Roman, and my favorite number is seven. (No idea why, just a thing.)
I also love backpacks and fun ways to carry what you need to. I do not believe in purses. I am the proud owner of an Athlete pack from @AtlasPacks. I love stickers and dogs and hedgehogs. I am a firm believer that small wins matter. I love quotes, typewriters, poems, and I get lost in the depths of Pinterest each and every time I get logged in to the site. Every time, without fail.
Andy Chiodo
Strategy Partner
,Holding a BA and MA in Communications from Case Western Reserve, Andy is an accomplished veteran in advertising and PR, writing, research, planning, and process. He has worked with over 3,000 clients ranging in virtually every business category – from the mega-large – Sherwin-Williams, Eli Lilly, JP Morgan Chase, Coca-Cola, Anheuser-Busch, and more – to new start-ups and one-person consultancies.
“My work is based on highlighting the unique capabilities of each client – to create a strong story and a positive image.”
I focus on smaller businesses that want to grow and become more profitable without spending a fortune. “I actually prefer working with small to medium businesses because helping people is a lot more important to me than making ‘big money’ dealing with large companies.”
Andy is the author of three books, The Fine Art of Networking, Social Capital: How to Get It, How to Use It, and Shibboleth, his first work of fiction.
Behind the Scenes
eFriend Marketing has a deep talent pool, actually, too many to list, of highly-skilled and experienced professionals in multiple disciplines.
With this wide range of resources, we can provide the right talent to help you solve any issue or grasp any opportunity.